Summary
Give customers what they’ve come to expect while making the experience more enjoyable & convenient.
Chipotle began a digital overhaul 6 years ago that would later result in $2B in App + Web sales during 2020. With newfound status as the digital leader in fast casual food, the question became, where do we go from here?
We re-imagined its app. Yep, the same app that launched Chipotle to digital dominance in 2017. The redesign added features that engage several brand values, including sustainability, diet and nutrition, choice and customization, charitable giving, and flexible Rewards. By thinking beyond the burrito we helped Chipotle turn a great app into something greater.
Industry
Food & Beverage, Fast Casual Dinning
Roles
Associate Creative Director,
Product Design Lead, UI Design Lead
Project Info
Digital AOR w/Deloitte Digital - iOS/Android Apps (June 2020 - Present)
Nutrition Preferences
Dial in the meal builder to suit your lifestyle & order easier.
Chipotle is committed to providing nutritious food options for everybody. So whether you have a special diet or food allergies, we made it easier to find what works. Save nutrition preferences and tag the meal builder with plant-based options, special diets, and allergens you want to avoid.
Rewards just got more rewarding, cash in your points in the all new Rewards Exchange.
Through the new Rewards Exchange, Chipotle's nearly 30 million rewards members can unlock more rewards, more often. Set a favorite reward to track points as you go. Earn extra points to supercharge your points balance and earn Achievement badges.
The Science Behind
Chipotle believes real food has the power to change the world.
That’s why they introduced Real Foodprint, an industry-first sustainability tracker that lets users see the potential impact they have on the environment by choosing Chipotle’s real ingredients versus conventional ones. View data on five key sustainability metrics for every order or see your potential yearly impact.
A checkout you've got to go check out.
With Round Up for Real Change, customers raised $5.5M+ during 2021 for charitable donations.
With a simple tap, have your order put on an ADA accessible pickup shelf or pass on those utensils & napkins. Get delivery, or choose from multiple pickup options, with animations to help you understand what’s available.
2022 People's Voice Winner
Apps and Software
Food & Drink
2022 Nominee
Apps and Software
Best User Interface 2022
Download the Chipotle app and dig in for yourself.